Today, with most people connected to the Internet, the power of the customer is almost limitless. The Internet has given them freedom to choose in a way that business could never have imagined. They can browse your competitors’ web sites with ease. They can compare prices, they can view sentiment about your business, and they can switch loyalty in a single click any time anywhere all from a mobile device. In addition, the emergence of social media sites means that customers also have a voice. They can express opinion and sentiment about products and brands on Twitter Facebook, and review web sites and create social networks by attracting followers, and following others. For many CEOs, customer retention, loyalty, service and growth are top of their agenda. In addition improving operational effectiveness is also high on their priority list. The only way they can achieve this is to acquire more data. CMOs also want access to new data to enrich what they already know about customers. New data is needed to provide insight on customer on-line behaviour for better segmentation and to understand the value of a customers’ social network and not just the customer. In addition, COOs want more data to become more effective in operations. Instrumentation is therefore being added so that operations can capture new data. With so much demand we are now in an era where data has never before been so important to business in helping to create competitive advantage.
This new 2-day seminar looks at the need to capture new data sources to add to what we already know and use machine learning to automatically discover, profile and catalog what is in these data sources. It then looks at how machine learning and advanced analytical techniques such as text analyses, sentiment analysis, graph and streaming analytics can be used at scale on Big data to provide new insight that helps foster growth, reduce costs and improve effectiveness for competitive advantage.
Attendees to this seminar will learn:
Business Analysts, data scientists, BI Managers, data warehousing professionals, enterprise architects, data architects CIO’s, IT Managers
At the top of this page you can download the PDF brochure of this workshop.
Van der Valk Hotel Utrecht
3526 KV Utrecht
Telefoon 030 8000 800
The hotel is very well accessible by public transport. From busstop ‘Kanaleneiland Zuid’ it is only a three-minute walk. Please consult www.9292.nl (door-to-door journey planner, also available in English) or call 0900-9292 (travel advice by phone, € 0.70 p/m).
Van der Valk Hotel Utrecht is also located next to the highway A12, exit 17 (Utrecht / Jaarbeurs / Kanaleneiland).
Although the hotel has a large parking garage, we cannot guarantee parking spots. We therefore advise you to go by public transport.
For those who would like to arrive the day before, there is the possibility of staying at the Van der Valk Hotel Utrecht. However, the hotel does not provide special discounts for attendees of events. Therefore, when interested in an overnight stay, please consult Van der Valk directly to make a reservation.
More information about the hotel and the location can be found on their website www.vandervalkhotelutrecht.nl.
Practically all of our seminars and workshops can be offered as an In-house course for your company exclusively. Sometimes as a shorter version or if need be as an extended version with more detail or exercises or with extra focus on specific topics that apply to your organization.