Juha Korpela is an experienced data professional from Helsinki, Finland. For many years, he has been working in high-profile data leadership positions in a variety of industries. He is founder of Datakor Consulting, advising large enterprises on data modeling and data product management at scale. He is also one of the founders of the Helsinki Data Week event and a co-host of the Helsinki Data Mafia podcast. Previously, he was e.g. the Chief Product Officer at Ellie Technologies (a start-up working on a data modeling tool) and the Head of Data Platform at UPM-Kymmene (a forest industry company). His main areas of expertise are data modeling, data product management, and data architecture, and he likes to emphasize understanding real business needs over technological details. Juha can be found participating actively in all kinds of data discussions on LinkedIn and speaking at various events around the world.