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Data and Analytics as a Line of Business

[This is a post-conference half day seminar back to back to our Data Warehousing & BI Summit where Donald Farmer will deliver a keynote as well. You can register for this seminar separately via this page or, with a discount, in combination with the conference via the conference registration form.]

 

By the end of this workshop your team will have a sound understanding of how data and analytics can expand, enhance and strengthen your business and your relationships with clients. You’ll have some practical guidelines for strategy, messaging and design which can get you started on your own analytics journey.

 

Learning objectives

  • The nature of data as asset
  • The importance of analytics to realising that value
  • Ways in which data and analytics can be developed as a line of business
  • Simple models for data and analytics as a line of business
  • The value of benchmarking
  • How to encourage and support internal and external communities
  • How to be strategically more agile when creating data and analytics lines of business
  • Addressing ethics and governance concerns.

 

Who’s it for? 

  • CIOs, CTOs, analytics leaders and data management leaders
  • Data scientists, and data analysts.

 

Payment by credit card is also available. Please mention this in the Comment-field upon registration and find further instructions for credit card payment on our customer service page.

 

Donald Farmer

Director
TreeHive Strategy
Donald Farmer, principal of TreeHive Strategy, is an internationally-known advisor to analytics vendors, investors and enterprises. His career has ranged from fish-farming and archeology, to leading product teams at Microsoft and Qlik. Donald specializes in helping his clients to develop advanced strategies for analytics, innovation and design, especially taking advantage of new technologies and techniques.

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The virtual seminars and workshops will be offered through an online meeting platform, usually Webex or Zoom, from our video studio. The virtual classroom is equipped with multiple professional cameras and microphones and we have a two person crew available so that we can offer a similar experience to that of the traditional classroom and, more important, still offer adequate interaction with the speaker.

The presenter / trainer will still use his Powerpoint, combined with flipchart and paper, virtual whiteboard and physical whiteboard and will be accompanied by a operator / moderator at the scene. The presenter does not have to worry about technical issues such as switching, splitting, microphone settings and such but can fully focus on the course material and on engaging with the online attendees.

  • When using the flipchart, the moderator will take care of switching scenes and camera perspective and of switching to attendees to ask questions.
  • When switching to flipchart you will have full view of the presenter and of the flipchart with all text and diagrams crystal clear.
  • And since the presenter / trainer is equipped with a wireless lapel microphone and the questions of the participants enter the course room clearly understandable (amplified), he can answer those questions from anywhere in the classroom and from any camera angle.
  • Asking questions and the speaker answering them can therefore be done just like you are used to in a regular classroom.
  • Because the course room is equipped with at least four monitors, the speaker/trainer also has a view of the online participants during the meeting.
  • For some (international) speakers we may use their own virtual course room with similar facilities but we will send the invite ourselves and the meeting will run on the Adept Events online meeting platform.

All of the above is to ensure that it does not become an impersonal one-way webinar but an interactive virtual classroom setting.

Those attending an online event or a hybrid event with the online meeting platform will be sent an invitiation with the meeting hyperlink and instructions a few days before, so well in advance of the course.

In-house Info

Practically all of our seminars and workshops can be offered as an In-house course for your company exclusively. We can tailor with extra focus on specific topics that apply to your organization. Also available in online format or in face-to-face format with live video stream.

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